In speranta ca primul Ghid de supravietuire a fost de ajutor, haideti sa descoperim impreuna continutul pregatit pentru Ziua 2 - iCEE.fest 2017.

Nu uita sa-ti instalezi si apoi sa-ti activezi contul in iCEE.fest app, acolo unde vei gasi ultimele update-uri din Agenda si iti poti salva sesiunile favorite de la aceasta editie a festivalului!

Suntem SOLD OUT dar exista o lista de asteptare pentru bilete care inca mai pot fi emise: iCEEfest.com

Cuvintele cheie pentru ziua a doua a festivalului sunt: MARCOM, CREATIVITY, VR&AR, eHEALTH, VIRAL MARKETING, CONTENT si PUBLISHING, AD TECHNOLOGY, COMEDY, VIRAL VIDEO... si multe altele!

Acesta este fluxul de continut:

Ghid de supravietuire: Ziua 2/ 16 Iunie

UPGRADE Stage

10.00 - Session 1. THE FUTURE OF MARCOM: HOW TO BE HEARD THROUGH THE DIGITAL NOISE

O sesiune unde vom descoperi si pune cap la cap toate piesele care formeaza Marcom-ul.

Alaturi de Nikolaos Dimitriadis, Development Director, The University of Sheffield International Faculty, City College, Jan Jirsa, Brand Engagement Director CEEMEA, LEGO, Katy Howell, CEO, Immediate future, David Uribe, CEO/ Co-fondator, smartBeemo si Paul Harraghy, VP Europe, Taboola

11.40 - SPECIAL KEYNOTE: "The Biggest Lies That Infest Digital Marketing and Hurt Us All" cu Samuel Scott

Pentru prea mult timp, marketerii au acceptat fara sa puna intrebari tot ceea ce au primit de la asa-zisii influentatori Samuel Scott

12.15 - SPECIAL KEYNOTE: "WEAPONS OF MASS SEDUCTION" cu Alex Khan

Citeste tot ce trebuie sa stii despre cel mai urmarit social media coach al Germaniei.

12.40 - Session 2. SOCIAL, VIDEO & INFLUENTIAL MARKETING

Cu Ralf Osteroth, Senior Vice President Marketing & Sales, Studio71, Steve Bartlett, Co-fondator & CEO, Social Chain si Lukasz Zelezny, Head of Organic Acquisition, London uSwitch Limited, uSwitch

13.35 - SPECIAL KEYNOTE: THE RULES BEHIND BREAKING THE RULES cu Ravid Kuperberg

Agentiile care au folosit metodele de gandire creativa a celor de la Minscapes au castigat peste 25 Cannes Lions, inclusiv 3 Grand Prix Lions: “Everyone can upgrade the way they operate their creativity”

14.30 - Session 3. MEET THE CRAZY MINDS: EMOTION AND VIRALITY

Alaturi de Damola Timeyin, Strategy Director & Kate Murphy, Associate Creative Director, ambii de la BBH Live, Bruno Ribeiro, Creative Director, MullenLowe London si Andrei Kaigorodov, Creative Strategist, M&C Saatchi Milano

Bruno Ribeiro va prezenta campania ”Free the Kids": a socat prin prezentarea faptului ca un copil din zilele noastre petrece mai putin timp in aer liber decat un puscarias. Campania le-a adus 4 Lions la Cannes, anul trecut.

15.45 - SPECIAL KEYNOTE: “If creativity is the answer, the question is wrong” alaturi de Dave Birss

16.30 - Session 4. THE SPECTACULAR WORLD OF VIRTUAL & AUGMENTED REALITY

Cu Josh Naylor, Senior Tech Evangelist, Unity3D, Paula Monteiro, Marketing Director, Wikitude, Jason Lovell, Director of Brand Partnerships EMEA, Jaunt VR, Adrian Leu, CEO, INITION, Jay Short, Strategy Director, Embolden, Sergiu Ardelean, Co-fondator, ARTIVIVE si Thorsten S. Wiedemann, Fondator/ Director, A MAZE

19.30 - THE EVOLUTION OF HUMOUR: FROM CLASSICAL TV TO VIRAL VIDEO

Gazda dezbaterii va fi Andi Moisescu, Apropo TV Producator & membru al juriului la ”Romanii au talent”

Invitati: Matei Dima, Video Content Creator, BRomania, Lupu Cristina si Erdei Roxana, Video Content Creators, LikeOne, Stela Popescu, Actrita, Teatrul de Revista Constantin Tanase, Mugur Mihaescu, Actor, Vacanta Mare

Aici gasiti tot ce trebuie sa stiti despre partea de Entertainment @ iCEE.fest 2017

FOCUS Stage 1

10.00 - FOCUS ON: GROWTH HACKING FOR STARTUPS 2017 cu George Carey-Simos

George Carey Simos, WeRSM: “The best growth hacks so far have been done in companies that had little or no budget”

12.15 - FOCUS ON: THE WORLD LEADERS IN ADSERVING AND CONSUMER TARGETING

Gazda: Thomai Gklarou-Stavropoulou, International Product Director, Tailwind EMEA

Invitati: Andy Devey, EMEA Knowledge Management & Training Lead, DoubleClick, Diana Olar, Managing Director, Sense ∞, John Douglas, Director, Product Strategy, Sizmek, Paula Bacariza Perez, Senior Director of Client Partnerships, AppNexus, Tomasz Musial, General Manager CEE, Smart AdServer si Marius Deak, Fondator, CEO, Avandor

14.45 - FOCUS ON: TOP TECHNOLOGIES FOR BRANDS, PUBLISHERS AND ADVERTISING AGENCIES

Cu Johnny Thwaites, International Sales Director, Protected Media, Lucjan Exner, Head of Sales CEE&CIS, InMobi, Thomas Mendrina, General Manager International, Sourcepoint Inc., Aidan Joyce, CEO, Oriel Ventures si Eva Christopoulou, Marketing Director, Think Digital Group

17.00 - FOCUS ON: DEBATE - ADBLOCKING AND THE FIGHT FOR BETTER ADS

Gazda: Thomai Gklarou-Stavropoulou, International Product Director, Tailwind EMEA

Invitati: Mihai Tanase, Digital Marketing Manager, Dacia Group Renault, Aidan Joyce, CEO, Oriel Ventures, Paula Bacariza Perez, Senior Director of Client Partnerships, AppNexus, Samuel Profumo, Chief Data Officer, Le Figaro Group, KV, Vice President, Western Europe, BBC Advertising si Andy Devey, EMEA Knowledge Management & Training Lead, DoubleClick

FOCUS Stage 2

9.30 - FOCUS ON: DEMOCRATIZATION OF HEALTH

Lorena Macnaughtan, ICEEhealth Event Director, ICEEfest, Dario Mazzella, Project Manager, META Group, Oana Cociasu, Managing Partner, MedicOne, Ioana Vulcan, Strategy and Research Specialist, MedicOne, Sarah Norman, Junior Partner, McKinsey & Company si Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer Grants4Apps

10.45 - SPECIAL KEYNOTE: VIRTUAL REALITY SURGERY & GLOBAL EDUCATION cu Shafi Ahmed

Anul trecut, Shafi a realizat prima operatie cu instrumente de Realitate Virtuala

11.30 - FOCUS ON: HEALTHCARE IN SEARCH OF (DIGITAL) CONNECTIONS

Cu Nick Adkins, Co-fondator, PinkSocks si Denise Silber, President, Basil Strategies

12.00 - FOCUS ON: DIGITAL HEALTH AND THE HEALTHCARE (DIS)CONTINUUM

Moderatori: Lucian Ionita, Managing Editor, eHealthRomania si Denise Silber, President, Basil Strategies

Invitati: Alexandru Tiberiu Dan, Volunteer, Asociatia Prader Willi din Romania, Mihai Craiu, Head of Second Pediatrics Clinic, "Alessandrescu-Rusescu" National Institute for Mother & Child Health, Ruxandra Mateescu, Founder, Supereroi printre noi si Simona Ralph, Consultant, Quality and Healthcare Improvement, Alberta Health Services

13.15 - SPECIAL KEYNOTE: THE FUTURE OF HOSPITAL SOUND cu Yoko K. Sen

Aici ai tot ce trebuie sa stii despre proiectul lui Yoko

13.40 - FOCUS ON: REINVENTING HEALTHCARE USING TECHNOLOGY

Cu Alexandru Popescu, CEO in South East Europe, Philips, Liviu Chirila, The Digital Priest, eCuore, Mircea Popa, Cofounder, SkinVision, Catrinel Hagivreta, Executive Manager - ‎MEDIJobs Romania, Medijobs, Rozalina Lapadatu, President, A.P.A.A. si Lila Stavropoulou, Regional Account Manager Turkey & Middle East, eHealth Forum

15.15 - FOCUS ON: DIGITAL HEALTH - THE FUTURE IS ALREADY HERE

Cu Aline Noizet, Partner at eHealth Hub, Health 2.0, Carman Kobza, Fondator, MyCliniCare, Flavia Oprea, Business Management and Product Marketing, ENTy, Calin Brandabur, Founder, Chairman & CTO, Symme3D, Raluca Badea, Co-Founder, Tremdix si Anca Petre, Contributor, IntelligentHQ

17.00 - SPECIAL KEYNOTE: ONLINE COMMUNITIES AND MEDICAL MARIJUANA cu Thomas Mershon

Afla detalii despre folosirea marijuanei medicinale

17.20 - FOCUS ON: KEY LEARNINGS AND TAKEAWAYS

Cu Simona Retea, Coordinator of the Paediatrics Day Center, HOSPICE Casa Sperantei, Cristina De Juan, Founder and CEO, IMT, Lavinia Ionita, Fondator, omixy, Alistair Wickens, Chief Executive, Quealth si Lorena Macnaughtan, ICEEhealth Event Director, ICEEfest

FOCUS Stage 3

10.00 - FOCUS ON: JOURNALISM AND QUALITY CONTENT AS A BUSINESS MODEL IN THE FAKE NEWS ERA

Gazda: Cosmin Stan, Fondator, yourTVcrew

Invitati: Meagan Lopez, Global Digital Business Director, The New York Times, Guy Hughes-Wilson, VP Western Europe, BBC Advertising, Samuel Profumo, Chief Data Officer, Le Figaro Group, Andrea Iannuzzi, Digital Lab Editor, Gruppo Editoriale L'Espresso si Bob Bierman, Chief Revenue Officer, News Deeply

11.45 - FOCUS ON: BRANDED CONTENT. THE SECRETS OF STORYTELLING FOR BRAND MARKETING SUCCESS

Luis Quintana, Director of Branded Content and Native Ad, Unidad Editorial si Maria Makedonskaya, Commercial/ Digital Manager, CEE, Endemol Shine Group

12.45 - SPECIAL KEYNOTE - Trump is a Joke: How satire beats news in making sense of a crazy world cu Sophia McClennen

Aici este un interviu exclusiv cu Sophia McClennen

13.15 - DEBATE. AD-BLOCKING, PROGRAMMATIC, A GLOBAL GIANTS WORLD: HOW PUBLISHERS CAN FIGHT BACK?

Gazda: Constantine Kamaras, Chairman of the Board of Directors, IAB Europe

Invitati: Aidan Joyce, CEO, Oriel Ventures, Meagan Lopez, Global Digital Business Director, The New York Times, Guy Hughes-Wilson, Vice President, Western Europe, BBC Advertising, Samuel Profumo, Chief Data Officer, Le Figaro Group si Luis Quintana, Director of Branded Content si Native Ad, Unidad Editorial

14.00 - FOCUS ON: STARTUPS. WHAT IT TAKES TO MAKE IT GLOBALLY. INVESTORS VS. SUCESFULL CASE STUDIES.

Gazda: Octavian Palade, Events & Content Strategist, start-up.ro

Invitati: Vlad Sorici, Architecture & Services Project Manager, Orange Fab, Zsuzsanna Varga, Global Innovation Manager, Bayer Grants4Apps, Rasa Strumskyte, Chief Marketing & Development Officer, Talent Garden, Daniel Rosner, Fondator, Innovation Labs 2017 si Radu Ionescu, Managing Partner, Ionescu & Sava

15.25 - SPECIAL KEYNOTE: "Since when did it become ‘cool’ to be an entrepreneur?" cu Leon Emirali

Leon Emirali este unul dintre cei mai apreciati antreprenori din Marea Britanie

A facut investitii importante in companii consacrate dar si in startup-uri de tehnologie

16.00 - FOCUS ON: THE FUTURE CEE DIGITAL & TECH STARS

Fosti castigatori la "200 Seconds Of Fame" vor impartasi din experienta acumulata dupa participarea la competitia de pitching.

Cu: Marius Istrate, Chief People Officer, UiPath - Robotic Process Automation, Xenia Muntean, Co-fondator, Planable, Bogdan Coman, CEO, Woogie, Pavel Antohe, CEO & Founder, Kuende, Stefan Stanescu, Co-fondator, AgriSo si Serban Mogos, Fondator & COO, Eyeware

17.00 - 200 SECONDS OF FAME: THE STARTUP CONTEST

Aici sunt cei 15 finalisti din 2017

VIP 1

10.30 - Exclusive Session: Revealing powerful insights cu Ravid Kuperberg

15.00 - Smart AdServer Workshop

Cu Nikodem Sarna, Business Development Manager, Demand CEE, Smart AdServer si Tomasz Musial, General Manager CEE, Smart AdServer

16.30 - How to (re)invent healthcare in Romania?

Moderatori: Lucian Ionita, Managing Editor, eHealthRomania, Maria Szerac, CEO, Houston NPA si Lorena Macnaughtan, ICEEhealth Event Director, ICEEfest

Invitati: Adrian Wiener, MD & Former manager, Spitalul Clinic Judetean de Urgenta Arad, Rozalina Lapadatu, President, A.P.A.A., Simona Ralph, Consultant, Quality and Healthcare Improvement, Alberta Health Services, Liviu Chirila, The Digital Priest, eCuore, Catrinel Hagivreta, Executive Manager - ‎MEDIJobs Romania, Medijobs, Mircea Popa, Co-fondator, SkinVision, Bogdan Andreescu, MD & Former manager, Spitalul Clinic Colentina si Alexandru Popescu, CEO in South East Europe, Philips

VIP 2

10.00 - Focus on: “Get out of the building” and make interviews, the Lean Canvas, the components of different business models, and... a bit of homework.

Traineri: Dario Mazzella, Project Manager si Andrea Di Anselmo, Vice President, ambii de la Meta Group

*****

iCEE.fest are loc in aceasta saptamana, la Bucuresti: 15 si 16 Iunie

Aici este Ghidul de supravietuire pentru Ziua 1

Aceasta este lista de asteptare pentru biletele ce mai pot fi emise pana la festival: http://www.iceefest.com

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